With over 3.5 billion smartphone users in the world, there is no question about the lucrative benefits that mobile marketing can provide for your business. In a nutshell, mobile marketing is a strategy designed to reach your target audience on their mobile device.
With that said, let’s look at a few tips on how businesses can improve their mobile marketing.
First, it is important to understand micro-moments. These situations occur when users turn to their mobile devices to act on something they immediately want or need. This is something we’ve all experienced, for instance, looking up a restaurant for dinner.
As marketers, these moments represent opportunities for us to grab our audience’s attention and be the answer to what they’re looking for. However, it’s easy for your company to end up in the depths of a Google search, especially if your brand is relatively new. So how do you get to the top? 3 Words: Search Engine Optimisation (SEO).
A successful SEO strategy involves researching frequently used keywords that your customers use and embedding them into your website to ensure that your brand is at the top of their search. One useful tool is the Google Keyword Planner . Hence, a strong SEO strategy will help drive traffic to your website.
However, having a website alone is not enough in the mobile age, it needs to be mobile friendly. Consumers lose interest quickly and don’t have the patience to wait for your website to load or browse a website that’s difficult to navigate on mobile.
A few tips include reducing large images that take too long to load, being succinct with your words, and having sizeable buttons that make it easy to navigate your site on a mobile device. Remember, you can only fit so much on a mobile screen.
Moreover, a mobile friendly website benefits SEO, since Google reviews mobile website activity and decides on a ranking based on how people use the site.
(Here’s a fast and easy tool to check if your website is mobile friendly!)
Nevertheless, mobile friendly websites offer the same things as your main site and are simply optimised to work well on small screens. One way to elevate your mobile marketing strategy is via the use of mobile apps.
Not only are mobile apps faster than websites, but it also allows you to communicate with your customers through promotional notifications. Furthermore, apps improve accessibility to your business as it now becomes only one ‘touch’ away. For example, avid Instagram users will access the platform via the app instead of through a browser on their smartphone.
Do you guys think that all business should be using mobile marketing? Or are there any exceptions? I’m also curious to find out what kind of purchases you guys make on your smartphone, do let me know in the comments!
Digital Marketing with Glenn 
Hello Glenn, thank you for sharing your insights! It has been useful especially regarding the SEO strategy! I now use keywords in my business to keep them at the top of the search bar with Google Keywords Planner thanks to you! I certainly feel all businesses should tap on Mobile Marketing! Especially looking at the statistics you provided. I tend to purchase many coupons from apps such as Grab and Fave as well as websites such as Lazada! How about yourself? What do you think about mobile marketing as a top strategy for businesses? Looking forward to hear from you!
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Thank you Jon! I’m extremely delighted that you’ve adopted some of my tips! I usually make purchases for clothes on my phone via apps like ASOS or Zalora. I feel that small businesses can benefit from mobile marketing, especially if they’re just starting out and want to generate awareness about their brand, mobile marketing can help to drive traffic towards their website.
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Hi Glenn,
I believe that if a business wants to be successful, mobile marketing is definitely required. As everyone is glued to their phones these days, without a mobile application, they will lose out to their competitors for sure in terms of exposure. With more exposure, there will be a higher chance of convincing the customers to make a purchase.
A few good examples i could think of are: Shopee, ASOS, Grab.
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Thanks for your time and sharing your examples HJ! Exposure certainly is something that mobile marketing can provide for your brand, which could also be translated to sales.
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Wow wow wow, mister Glenn, this article is really useful. It has opened my eyes to the possibilities and prowess of mobile marketing in today’s society.
With such importance and number of users on their phones, mobile marketing is critical to success for businesses.
I mostly only make purchases on some digital products such as games :)) still prefer to do my research on the computer where I can efficiently do so with more screen space. Thank you for the enjoyable read.
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Glad you found this article useful Chyi Han! Mobile marketing can indeed contribute to the success for many different kinds of businesses. Interesting point you’ve highlighted about screen space, which is definitely something that the mobile experience cannot replicate.
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Hey Glenn, thanks for this really insightful article! I certainly think that business should integrate mobile marketing into their strategy. Personally, i prefer to use mobile apps as compared to accessing their website for purchases due to being able to browse the store in just 1 tap without having to type in the URL and logging into my account if i were to use a browser. I love to purchase stuff such as clothes and food from apps as it saves me a lot of time. How about you? Do you prefer to use apps or websites more?
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Thanks Ian! I have to agree with you that I prefer using mobile apps over their websites, as the interfaces are optimised for use on mobile, and makes for a smoother browsing experience.
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Hey Glenn, thanks for such insightful sharing. I agree with you that mobile marketing is the way to go for businesses, in terms of the amount of awareness they will attain as almost everyone owns a phone along with internet connection.
Some purchases I made on phones would be from ASOS and Shopee.
Thanks for the enjoyable read, looking forward to your next post (:
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Thank you for taking time out to read my post Elton! Indeed, we should capitalise on the mass usage of smartphones because of the endless amount of opportunities it provides.
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Hi Glenn, that is some insightful sharing on SEO. Personally, I feel that businesses, by now, should use mobile marketing as it is one of the most efficient ways to market their products. For me, I use my smartphones 10x more than other smart devices to access the internet and this goes to 84% of Singaporeans as well. Thus, most of the time I will see advertisements on my smartphone more than any other places and it leaves a deep impression on me. Hence, I will end up purchase or use some of the products as seen in the smartphone. So, which type of mobile marketing tool do think is effective for business? Cheers M8 🙂
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Hey Jabriel, thanks for sharing some insights into your personal usage of smartphones! I think push notifications can be an effective tool, since the messages can be tailored towards the user. Moreover, the user has already made the choice to download that particular app, which would mean they would be more receptive to receiving the message.
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