There are no social media platforms that do not require at least some form of your personal information when signing up, and anyone that has accessed any kind of social media would have left their digital footprint behind, whether they know it or not. Some may argue that there are options that allow users toContinue reading “Protecting Privacy: A Losing Game”
Category Archives: Uncategorized
Achieving Success in IMC
Living in the era of the information age, marketers have a seemingly endless number of choices at hand to communicate with their consumers, be it traditional, digital, or both. However, the challenge for a successful marketing campaign is ensuring consistency across all marketing channels that reach customers. This is where Integrated Marketing Communications (IMC) comesContinue reading “Achieving Success in IMC”
Climbing Mount Google with SEO
75% of internet users will never look past the first page of a Google search, 93% of online experiences begin with a search engine and there are over a trillion Google searches each month. So what significance do these statistics hold? Essentially, ranking anywhere other than page no. 1 on Google is bad for business.Continue reading “Climbing Mount Google with SEO”
The Internet of Things: A Double Edged Sword
The Internet of Things (IoT) refers to a system of physical objects connected via the internet. There are countless of technical definitions online, but I find the concept easiest to grasp when explained alongside examples. Think of the Apple watch, Google Home, Fitbits, all these devices are connected to the internet and are capable ofContinue reading “The Internet of Things: A Double Edged Sword”
The Present is Mobile
With over 3.5 billion smartphone users in the world, there is no question about the lucrative benefits that mobile marketing can provide for your business. In a nutshell, mobile marketing is a strategy designed to reach your target audience on their mobile device. With that said, let’s look at a few tips on how businessesContinue reading “The Present is Mobile”
How AirPods became viral
Apple’s AirPods were first released in 2016 and was met with unreceptive and hostile reviews by consumers, especially since it was launched alongside the iPhone 7, which itself was a topic of much controversy due to it’s absence of a headphone jack. However, fast forward to 3 years later and AirPods have become Apple’s secondContinue reading “How AirPods became viral”
Digital Marketing with Glenn 